Star Trek Online Architect launched
Fans can build Custom Ships and share with the community
Atari announced today the launch of the Star Trek Online Architect. The STO Architect gives fans even more access to the Star Trek universe than ever before, providing the necessary virtual tools for them to create their favorite starships and share then with others. The Architect also includes a gallery for fans to view their creations, a mini-game and an Intel sponsored sweepstakes with prizes.
Created and developed by The Game Agency, a New York and Los Angeles based marketing firm, the mini-game, Star Trek Online Ship Shaper, challenges players to build Star fleet ships as quickly as possible and top the leaderboard. Once a ship order has come in, the player must grab the correct pieces from the slider and assemble the ship quickly. Points and bonus time are awarded for fulfilling the ship orders correctly. It is a fun and frenzied game that is easy to pick up and play.
“The Star Trek universe is filled with such amazing, imaginative characters and technologies that we wanted to provide something that could be enjoyed by anyone, Star Trek fan or not. By providing the tools for users to build their own Star fleet ships, we think we have created a very cool, new way for fans and newcomers to interact with the Star Trek universe,” says Stephen Baer, Managing Partner of The Game Agency. “In an increasingly social world, gaming has infiltrated almost every demographic possible giving brands innovative new ways of reaching their customers. In this case Intel played a key role in bringing Star Trek Online Architect to life, allowing us to create unique and engaging campaign with as wide a reach as possible.”
"It's a pleasure to be able to finally present a portion of our incredibly robust Star Trek Online ship creation and customization tools on the web," says John Needham, CEO of Cryptic Studios. "Working with The Game Agency and Intel has enabled us to give fans and newcomers a chance to construct their own Federation starships with an easy-to-use interface. The Architect also serves as a terrific introduction to the Star Trek universe, which everyone can enjoy in Star Trek Online."
Star Trek Online is a Massively Multiplayer Online game, in stores now.
Created and developed by The Game Agency, a New York and Los Angeles based marketing firm, the mini-game, Star Trek Online Ship Shaper, challenges players to build Star fleet ships as quickly as possible and top the leaderboard. Once a ship order has come in, the player must grab the correct pieces from the slider and assemble the ship quickly. Points and bonus time are awarded for fulfilling the ship orders correctly. It is a fun and frenzied game that is easy to pick up and play.
“The Star Trek universe is filled with such amazing, imaginative characters and technologies that we wanted to provide something that could be enjoyed by anyone, Star Trek fan or not. By providing the tools for users to build their own Star fleet ships, we think we have created a very cool, new way for fans and newcomers to interact with the Star Trek universe,” says Stephen Baer, Managing Partner of The Game Agency. “In an increasingly social world, gaming has infiltrated almost every demographic possible giving brands innovative new ways of reaching their customers. In this case Intel played a key role in bringing Star Trek Online Architect to life, allowing us to create unique and engaging campaign with as wide a reach as possible.”
"It's a pleasure to be able to finally present a portion of our incredibly robust Star Trek Online ship creation and customization tools on the web," says John Needham, CEO of Cryptic Studios. "Working with The Game Agency and Intel has enabled us to give fans and newcomers a chance to construct their own Federation starships with an easy-to-use interface. The Architect also serves as a terrific introduction to the Star Trek universe, which everyone can enjoy in Star Trek Online."
Star Trek Online is a Massively Multiplayer Online game, in stores now.
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