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70% of Activision Profits Non-Console


CEO Bobby Kotick reveals where most of the money comes from

Posted by Alex 'SpectralShock' V on Jun 23, 2010 - 12:47pm EST (Jun 23, 2010 12:47)

There's more from Activision Blizzard CEO Bobby Kotick in a semi-recent interview on WSJ.com answering questions about the state of the game business. An interesting tidbit is where he explains their business has fewer fluctuations than in the past because of how much of their profits come from "non-console-based video games."

Kotick's word is: "Today, probably 70% of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn't really get us too concerned."

Gamasutra contacted Activision to clarify whether this 70% figure includes things like console DLC, and were told it does not, so that seems to represent PC and iPhone game sales, and more significantly, World of Warcraft subscriptions.

[Via BluesNews]
 



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SpectralShock - 3 days ago
Next up, the big show - E3 in June!
SpectralShock - 9 days ago
PAX East this weekend
Captain_Mark87 - 34 days ago
Titanfall has eaten all my spare time!!!
SpectralShock - 44 days ago
Lots of reviews coming this and next week!
with_teeth26 - 49 days ago
The first great challenge of Dark Souls 2 is determining the PC release date
Captain_Mark87 - 57 days ago
Titanfall was super fun. Strider review coming at you soon.
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