2K details E3 lineup
Exciting shooters, intense third-person action, authentic sports games and family friendly fare show the versatility of 2K
Posted on Jun 9, 2010 - 3:53pm EST (Jun 9, 2010 15:53)
2K announced today its E3 2010 lineup that includes premier high-quality games for gamers of all tastes and ages. The full scope of 2K's experience will be on display in the South Hall at Booth 2823, as the sequels to some of gaming's biggest franchises will make an appearance alongside the debut of new and exciting additions to their portfolio, creating 2K's biggest E3 showing ever.
"By delivering only the hot list-dominating games that we want to play, 2K will take on E3 2010 with its strongest lineup to date across all of its divisions," said Christoph Hartmann, president of 2K. "The benefit of our strategic approach to this year's roster of delivering fewer, bigger titles - featuring games like Mafia II, NBA 2K11 and New Carnival Games - is that we can focus on delivering the most engaging and entertaining experiences for today's broadening gaming audience."
By developing a mantra that emphasizes quality over quantity, 2K has published a number of multi-million unit selling franchises in a short amount of time for a wide variety of platforms. This year's E3 lineup personifies the very essence of the 2K DNA of creating prestigious and meaningful titles that continue to innovate in unique and exciting ways. The games coming to the show include Mafia 2, Civilization 5, SpecOps: The Line, XCOM, NBA and NHL 2K11.
In addition, the 2K booth will be hosting photo-ops with six of Playboy magazine's most popular Playmates appearances, further enhancing the partnership with Mafia II that features more than 50 of Playboy magazine's vintage covers and Centerfolds as part of a unique in-game integration. Two Playmates will be present at the booth each day for the full three days as part of the Mafia II Photobooth Experience. Show goers can dress up in period clothing and pose with props and upload their photos to networking sites.
Playboy.com's 2008 Cyber Girl of the Year and Gamer Next Door Jo Garcia will also be available for autographs at 2K's booth during select hours and dates. Furthermore, the 2K booth will debut the official Mafia II consumer demo for hands-on play for all E3 attendees, prior to its release later this summer.
E3 is taking place next week, and NGN will be there to cover it all! Stay tuned.