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MTV teams up with Microsoft for E3 Expo 2010


The World Premiere of 'Project Natal' for Xbox 360 to air on MTV; Microsoft E3 Media Briefing to air live on SPIKE TV and online

Posted on Jun 1, 2010 - 3:34pm EST (Jun 1, 2010 15:34)

MTV Networks has announced a broad-ranging, first-of-its-kind programming partnership with Microsoft Corp. for Electronic Entertainment Expo 2010. For the first time, only MTV Networks will take viewers inside the spectacular controller-free games and entertainment with "The World Premiere of 'Project Natal' for Xbox 360" experience, and live to the Xbox 360 Media Briefing for game announcements, world premieres and breaking news on the future of the Xbox 360.

"We look forward to making entertainment history again at E3 Expo 2010 and can't think of a better partner than MTV Networks to exclusively share our news, experiences and Cirque du Soleil's amazing creativity with an entirely new audience," said Don Mattrick, senior vice president, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft.

"Project Natal is one of the most exciting new product launches of the year, and MTV Networks is the perfect partner to bring this one-of-a-kind event from Xbox and Cirque du Soleil to its viewers and passionate gamers all across the country," said Rich Eigendorff, chief operating officer, MTV Networks.

"The World Premiere 'Project Natal' for Xbox 360" experience, as imagined by Cirque du Soleil airs commercial-free on MTV, Tuesday, June 15 at 3:30 p.m. EDT, and on Nick at Nite, mtvU, MTV Hits and Logo, Tuesday, June 15, at 9 p.m. EDT. SPIKE TV will be the exclusive broadcast home for the Xbox 360 E3 Media Briefing. Set to air live and commercial-free in high-definition on Monday, June 14, at 1:30 p.m. EDT, the Xbox 360 Media Briefing is a blockbuster event where the future of the Xbox 360 system is revealed.

Online, MTV Networks' GameTrailers.com will provide live, high-definition video streams on the Internet of both the Xbox 360 Media Briefing and the world premiere of "Project Natal".


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