To buy, or not to buy Posted by Peter 'Nechrol' I on Jul 31, 2010 - 3:43pm EST (Jul 31, 2010 15:43) |
I was reading an excerpt in Edge magazine that referred to games advertising being accepted by the mass populous as credible nowadays. It got me thinking about how it’s evolved over time. It’s a lot more prominent now that a console is much a part of Joe Average’s entertainment setup than his wall-sized TV, Blue-ray player and Japanese love pillow; Himiko.
People are playing games at home, at their desk at work and on their journeys home. Given that these games are at best, described as ‘casual’. Let me state this now, I will never, NEVER, see the appeal of a Facebook game where I build and maintain a farm. If I see one more stupid request that my cousin, who works in an office, wants me to help him gather more grain or tend to his bush I will turn up at their office and smoother them with a shrub.
Adverts for games are everywhere though, on TV, in cinemas, in papers, on the web and soon to be pumped straight into my subconscious by a delightful Iphone App. Celebrities have always been the backbone for selling pretty much everything and computer games are no exception...although they have changed slightly over the years.
 Look at the Atari ad from the 80’s featuring Morecambe and Wise, a comedic duo popular on British screens bust mostly irrelevant to everyone else:
I’m not sure who the advert is supposed to appeal to; they’re not capturing a youth audience. The advert seems promote a douche who gatecrashes your dinner party, subsequently stealing the limelight from the chicken goujons with a honey mustard sauce you spent hours slaving over. No one wants to be that guy; they want to wail on his head with a tough bit of wood.
Looks at today’s video advertisements for games with Liv Tyler, to name just one celebrity:
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Aug 23, 2010 20:25:32 (Aug 23, 2010 20:25)
